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GM Pulls Ads from Facebook, Yells at Kids to Get off the Lawn

May 15, 2012   Social Media

The Wall Street Journal reported today that General Motors decided to no longer purchase ads on Facebook. The company cited how little impact the ads had on people’s decision to purchase vehicles.

With this move, GM proves that they don’t understand social media. Facebook, Twitter, blogs, YouTube and all the rest of social media don’t function like traditional marketing. Don Draper wouldn’t have a clue how to deal with Facebook. Companies like GM get the “media” part of the equation – GM is, after all, the third largest advertiser in the US. There’s no doubt that they know how to advertise, or at least how to throw a lot of money at it.

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James T Wood

May 15, 2012   Authors

James T Wood takes unknown ideas as a personal challenge. He ruthlessly seeks to understand his world and relentlessly figures out how to explain it. If he were an artist, his medium would be aha-moments. James collects those mind-blowing ideas and shares them as widely as possible. When he’s not painting brains, he loves to sing and serve on the board of a non-profit choir, travel with his wife, wrestle with his dog and laugh with his friends.

Writing, speaking, teaching and blogging provide the outlet for James’ relentless need to share thought-explosions.

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